Spot governance questions before a campaign ships.

How the screen works

Select every activation type the campaign involves. Each selection returns three things: the governance question that recurs when that activation is reviewed, a next step written to produce a record rather than an opinion, and the official text the question comes from. The output is assembled in the page as you generate it, and the areas can be worked through in the order they appear.

What the attention levels mean

Each area carries a fixed screening cue rather than a calculated score. Immediate marks activations where authorization and disclosure are usually settled before production begins — synthetic media, celebrity likeness, virtual personas, and AI-generated or materially altered content. Focused marks areas where the answer usually turns on documents you already hold, such as influencer agreements and music licences. Baseline marks areas that existing process tends to handle but that still repay a deliberate check, such as user-generated content and film or TV integrations.

What it is built on

The questions are drawn from the FTC Endorsement Guides at 16 CFR Part 255 and the Reviews and Testimonials Rule at Part 465, the U.S. Copyright Office’s artificial-intelligence initiative, California Labor Code § 927, Tennessee’s ELVIS Act, and Article 50 of the EU AI Act. The sources page lists each one with its current status, because part of this is enacted law and part is introduced legislation, and that difference changes what a campaign owes today.